The Sprint to the Finish: The Global Push to Complete the Great Commission in This Generation

What is the most important thing happening in the world today? It’s not the soaring national debt, the plummeting birthrate, or the ascent of AI, but the rapidly approaching completion of Jesus’ Great Commission. In The Sprint to the Finish: The Global Push to Complete the Great Commission in This Generation, author Douglas Cobb offers a front-line account of the worldwide movement to fulfill Jesus’ command to “make disciples of every nation” in our generation.

In The Sprint to the Finish, Cobb draws on his extensive experience as managing partner of the Finishing Fund, which has funded projects to reach over 800 unengaged people groups in 66 countries with the gospel. The book details inspiring stories of transformed lives in remote regions, highlights the strategic role of indigenous missionaries, and explores the biblical significance of completing the Great Commission, as outlined in Matthew 24:14, which ties this mission to the return of Christ.

In this book, readers will learn:

• What the Great Commission is and why it is so important
• About the three Great Commission Finish lines: every nation, every language, and every place, and how close we are to reaching each of them
• How Jesus tied his return to the completion of the task
• How they can become part of the sprint to the finish as the global church nears the completion of its 2,000-year mission.

Cobb’s narrative weaves together real-world accounts of missionary work with theological insights, offering readers hope and practical guidance for living faithfully in these significant days. The book emphasizes the urgency and excitement of this “sprint” to reach every nation, making it a timely read for Christians seeking to understand their role in this historic moment.

“In writing this book, I’ve tried to bring this subject to life and to make it understandable and interesting. It breaks my heart that so many are unaware of the amazing things God is doing in these last days. My hope is that through this book you will be enlightened and encouraged to find your place in the sprint to the finish of the Great Commission race.”

About the Author

Douglas Cobb serves as the managing partner of the Finishing Fund, a partnership of kingdom investors who are giving together to accelerate the completion of the Great Commission. Since 2018 the Fund’s partners have invested in ninety projects to send missionaries for the first time to nearly 800 people groups in more than sixty-seven countries.

Doug’s first book, And Then the End Will Come, considers the promise of Matthew 24:14 and nine other Biblical clues that Jesus is returning soon.

Doug and his wife, Gena, are members of Southeast Christian Church in Louisville, where he teaches the Word by Word Sunday School class and serves as an elder. Gena is a retired Bible Study Fellowship teaching leader.

Doug is a lifelong entrepreneur. In the past he’s served as CEO of Appriss, Greater Louisville Inc., and The Cobb Group; as a managing director with Chrysalis Ventures; and as a director for a variety of companies. He is a three-time Inc. 500 CEO and a three-time Kentucky Entrepreneur of the Year.

Doug holds a BA, magna cum laude, from Williams College and an MS in accounting from the New York University Graduate School of Business Administration.

Doug and Gena have been married for forty-five years and have three grown children and six grandchildren.

Also by Douglas Cobb

And Then the End Will Come: The Completion of the Great Commission and Nine Other Clues That Jesus Is Coming Soon